REAL Model is the Future of Real Estate

REAL Broker has a 5 tier revenue share model where they pay the sponsoring agent up to $4,000 a year for an agent they directly attract to the company. The agents you directly attract would be considered in your “tier 1” and any agent that your tier 1 agents then go on and attract to the company would be considered in your “tier 2” and you would also receive up to $3,2000 a year for them.  If your tier 2 agents attract new agents to the company, they would be considered in your “tier 3” and you would receive $2,400 a year for those agents. If your tier 3 agents attract other agents to the company, they will be in your “tier 4” and you will receive $1,600 a year from them and if they go on to attract another agent to REAL, that agent will be placed in your “tier 5” and you will receive up to $800 a year in revenue share from them as well.

Your tier 1 benefits and revenue share is immediately unlocked but in order to unlock the revenue share benefits of all 5 tiers, you need to attract a certain number of agents to your tier 1 position. In order to unlock the benefits of your tier 2, you need to have at least 10 producing agents in your tier 1, to unlock your tier 3 benefits you need at least 15 producing agents in your tier 1, to unlock your tier 4 benefits you need at least 20 producing agents in your tier 1, to unlock your tier 5 benefits you need at least 25 producing agents in your tier 1.

The revenue share amounts were determined by a simple 5%, 4%, 3%, 2%, 1% model. Revenue share is taken out of the $12,000 cap each agent pays to REAL Broker a year.  They pay this with an 85/15 split which means 15% of each commission is paid to REAL until they pay their full $12,000 cap and then the agent keeps 100% of their commission.  Within that 15% paid to REAL,  5% of the commission goes to their tier 1 sponsor, 4% goes to your tier 2 sponsor, 3% goes to your tier 3 sponsor, 2% goes to your tier 4 sponsor and 1% goes to your tier 5 sponsor.

You’ve built your business from the ground up—now it’s time to take it to the next level. Let us handle the heavy lifting! With Real, you gain access to a proprietary platform designed to optimize your efforts and accelerate your growth. Plus, you don’t have to sacrifice the brand you’ve worked so hard to establish. Our Private Label program allows you to maintain your brand’s identity while operating as a Real-powered brokerage behind the scenes*. Offload the administrative tasks and focus on what you do best with Real by your side.

Real is the perfect home for your team. When you join Real, your team can enjoy an 85/15 commission split and can keep 100% of their commission after capping—with no monthly fees. Alternatively, our ProTeams program lets you seamlessly transfer your existing agreements while unlocking additional financial benefits for your members, including a 5-tier revenue share plan and corporate equity awards for capping, attracting talent, and achieving Elite Agent status. Beyond these financial incentives, Real offers a proprietary platform designed to help you optimize your efforts and grow your business. At Real, we empower agents to thrive because we believe our success is intertwined with the ongoing success of our agents.

Going it alone can be challenging, which is why Real’s standard plan guarantees an 85/15 commission split, allowing you to keep 100% of your earnings after capping—with no monthly fees! But the benefits don’t end there. Real’s model provides multiple pathways to build wealth, including a 5-tier revenue share plan and corporate equity awards for capping, attracting talent, and achieving Elite Agent status. More than just financial incentives, Real fosters a collaborative culture where agents connect with thousands of passionate, success-driven peers, learning from each other and lifting one another up to achieve collective success.